Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. There is a very important role for entrepreneurs to spark economic development by starting new businesses, creating jobs, and contributing to improvement in various key goals such as GDP, exports, standard of living, skills development and community development. Keeping in view the above MISSION is imparting EDPs since 2005 with the assistance of Ministry of MSME, Govt. of India & Director of Industries in the Department of SMME, Govt. of Odisha. This year MISSION has conducted so many batches of EDPs for the unemployed youth of Dhenkanal District. Generally it is Two Weeks programme comprising 37 to 43 sessions of 1hour to 1.30 hours each session. Thematic experts, subject specialists, eminent management speakers, professionals, consultants, successful entrepreneurs, bankers etc were invited to deliver the lecture. MISSION not only imparting training but also providing handholding supports to the trainees after successful completion of training to start their venture / enterprises. 6 nos of in-house faculty and 40 nos of visiting faculties engaged to deliver the lecture.
Strengthening of SHG,(One SHG Photo) Micro Enterprise Development. (2-3 enterprises photograph) Market linkages to SHG product. (Product sales at market photo) Cluster business facilitation, (cluster products process, hoarding or making photos) Skill training and placement. (Skill training photos)
To address the livelihood issues of community, MISSION follows its two-fold livelihood strategy. One is ‘self-employment’ where we promote entrepreneurship ecosystem across our operational area. The next one is ‘job employment’ under this strategy; we identify potential youth then trained them on industrial demand driven trades and place them at different potential employers. Under the self-employment strategy, we conduct general EDP and trade based EDP to enhance the knowledge of people on business management and high degree of motivation towards entrepreneurship. Under this program, every year nearly 10 batches (each batch consisting of 20 candidates) EDP has been organized, out of which specific batches for SC, ST & Women has also been organized. Khadi & Village Industries Commission (KVIC) is implementing a scheme under the Ministry named as PMEGP by merging two scheme named as REGP & PMRY. Being MISSION an accredited training centre, we have been conducting EDPs for the beneficiaries since the inception of the scheme.
We use and disseminate the slogan “Job seeker turn into job creator”. MISSION not only provide training but also support the trained candidates in conducting market survey, preparing business development plan, minimum registration formalities and linkage to different banks. We empanel numbers of experienced ‘mentors’ within the locality who guide our entrepreneurs consistently during initial period of two years. ‘Business Idea Contest’ conducted once in a year to get innovative, feaseable business ideas, and potential candidates who become progressive entrepreneurs in future. Explore update information, expertise, and benefit of different schemes from DIC/RIC, block IPOs, and linked them to our entrepreneurs. MISSION has formed ‘high performer entrepreneurs clubs’ to whom we use as our ambassador for further promotion of entrepreneurship eco system within the region. Best entrepreneurs have awarded every year and have recognised best mentors based on their assigned entrepreneurs performances. Apart from various measurable indicators, entrepreneur’s performances measured by two broad parameters i.e. ‘annual business turn over’ and number of ‘employment generated’.
Our promoted entrepreneurs have engaged with different farm, off-farm and non-farm based enterprises. Different business are manages in two forms i.e ‘Cluster business’ where SHG members are making their product individually but procuring raw materials and market their product in bulk with negotiated traders. ‘Individual business’ where entrepreneurs are deals their business individually.
Mega cluster approach is a Drive to scale up the infrastructural and production chain at Handicrafts clusters, which have remained unorganized and have not kept pace with the modernization and development that have been taking place so far. Consequently, there has not been any addition of fresh impetus of development and optimum realization of output in the handicrafts sector, which is not only the backbone of long traditional heritage and cultural linkages. The prospects of this sector lie in infrastructural up gradation, modernization of the machinery and product diversification. Innovative manufacturing as well as designing expertise, furthered by brand building of the native products hold the key to creating a niche market for the products manufactured by the clusters. The objective of this program is to support for up gradation of infrastructural facilities coupled with market linkages and product diversification. Keeping in view the fact that the export value realization of Handicrafts products is quite high, integrated infrastructure development has been the policy focus in recent times. The multiplicity in production in tiny units along with geographical wide spread base has resulted into higher level of levies marring the competitiveness in international market. Thus, addressing the problem of infrastructure bottlenecks by suggesting continuation of the sector specific infrastructure schemes has been the focus of attention. Technology Up gradation, Product Diversification, Raw Material Bank, Common Facility centre (CFC) ,Resource centre, Market Development such as Forward & Backward Linkages, Human Resource & Skill Development, Social Security, Physical Infrastructure are facilitated by MISSION.
MISSION has identified different regions based on the produce, promotes their trades by following cluster approach such as Readymade Garment Cluster at Baulapur (Dhenkanal), Engineering Cluster at Dhenkanal (Dhenkanal), Automobiles Cluster at Dhenkanal (Dhenkanal), Powerloom Cluster at Siminai, Ankarantipur (Dhenkanal).
MMISSION has provided support on design & technological development for Dhokra Casting at Sulia Village of Boudh District. 20 nos of Prototypes were developed and for piloting the market demand, developed products were displayed before Public that has highly appreciated. The outcome of this effort is artisans could produces the product with low investment, ensure high quality of finishing, low weight and easily marketable with high margin. 30 nos of rural artisans have been benefited.
Realizing the market challenge involves in the handicraft/handloom sector for local artisans, MISSION has taken various initiatives to overcome the situation. Organization has been continuously organizing and makes artisans participate in the craft fairs, exhibitions arranged by Govt and different NGOs. Recently MISSION has organized a handicraft exhibition at Kamakhyanagar of Dhenkanal district with support of KVIC Board,Odisha where artisans are exhibits their product in 30 stalls. The turnover of total business has reached at Rs 10 lakhs within the period of 4 days.
MISSION has provided technical training to metal artisans on value addition to the existing product so that they can realize more margins. Provided improved tool kits for new carving, designing to attract customer and availed them credit support by bank linkages. We have created master trainer within the locality for further support. MISSION organizes trade fairs and traders meet to increase their sales volume.
The National Food Processing Policy strives to achieve 25% from the current national average of 6% by 2025. In line with the national benchmark, the Odisha Food Processing Policy, 2013 aims to achieve 10% of food processing by 2017 and 25% by 2025 in the state. This policy aims to develop food processing as a vibrant industry creating employment opportunities for the people engaged in primary production activities and increasing the farm returns by value addition in the farm produce.
MISSION focuses on empowering the tribal as well as the non-tribal falls under below poverty line enabling them to enhance their food security, increase their incomes and improve their overall quality of life through natural resource based on the principles of improved watershed management with environmentally sound agricultural practices through off-farm/non-farm enterprise development. MISSION has established a Food Processing-cum-Training Centre to demonstrate the different products could produces with very low cost investments at rural areas.
The contribution of off-farm sector to rural economy is tremendous. Specially goat rearing, poultry, duck farming, buffalo farming and fishery activities are supporting the livelihood system a lot to the poorest families in rural areas. In spite of its livelihood contribution and contribution to the livestock economy, this sub-sector received only diminutive attention. The outcome of this initiative of MISSION is SC and ST women rearing small ruminants have increased their better understanding and able to express their needs and interest before Govt. People are access knowledge on improved practices and better animal health services through diverse extension mechanism. Responsive cadre of animal health workers have promoted within the locality who extend their support. Poorest lands less families are able to add their family income from this additional source.
Farm sector interventions- Save Seeds Campaign, Women farmers clubs for promotion of organic farming, Demonstration field for knowledge sharing and agro clinic services.
MISSION carrying a campaign title “saves seeds”. The core objective of this campaign is to collect, preserve and promote variety of pulses, paddy, millet and cereal that are in endangering stages. MISSION has developed demonstration field for encouragement with knowledge sharing of farmers and further replication. Promoted seeds are in details (Photos with small descriptions). Apart from that, nos of farmers clubs are formed in covering of 4 districts, Sundargarh, Dhenkanal, Keonjhar and Jharsuguda where farmers are getting updating knowledge on different advanced farming technologies and encouraged them for organic farming of vegetables. MISSION organises women farmers club especially for dissemination of benefits of organic farm produces and orient them on modern farming system thorough our agro clinic services.
Lack of basic health awareness, unhygienic village environment and lack of access to Govt health facilities make people vulnerable to different diseases. Infants, children and women are much affecting. Improvements of those three aspects are overarching goals of MISSION health initiatives. MISSION follows two-fold approach that includes both preventive and curative services leveraging traditional knowledge in medicines and healing practices.
PreventiveMISSION has organised several Trainings & Campaigns with the financial assistance of National Institute of Nutaropathy, Departmernt of AYUSH, Ministry of Health & Family Welfare, Govt. of India. The trainings programmes were organised differently for School & College Children, Women, Aged, Working Professionals at different places of Dhenkanal, Boud, Jharusuguda & Deogarh Districts of Orissa. Nearly 1000 participants had attended programs organised across Odisha. The resource persons from NIN-Pune, SCB Medical College & Hospital, and International Naturopath Organisation invited to focus on the subject and to train the participants. Motivated children demonstrate best hygienic practices and good health behavior encourages their parents to follow the same. As malaria is endemic in many areas of the state, MISSION takes initiatives measures against this disease. Ensure mosquito nets distribution with the support of health committees, chlorinate wells and advertise government treatment programmes. Public awareness disseminates on Malaria, TB and HIV/AIDS and special campaigns are organised for high-risk group (HRG) to prevent HIV/AIDS.
CurativeIn order to ensure that communities can access government health services, MISSION organizes health camps with the support of staff from the village primary health centre in remote regions. MISSION also facilitates government health programs for immunization through the Pulse Polio campaign. Health Committees in villages also push government officials to provide regular basic health services. Field staff of MISSION assists health service providers at community on referral to nearest PHC, CHC, DHH. MISSION organizes health camps and medicine distribution with the support of local doctors at community and schools for immediate treatment and diagnose at doorsteps and further referral.
We conducted a short health economic study covering of a small pocket of our operational areas. The findings of this study encouraged us to considered “water and sanitation” issues as major development agenda for MISSION. Rural communities are unable to access safe drinking water and sanitation facilities that the root cause by which they are vulnerable for many diseases. They are spending their income towards health healing is much high in comparing to food, education and other day-to-day family expenses. This is the fact the situation demoralized and unable to defeat the cycle of poverty. It has also been observed that families who can afford money to construct their individual toilet and tube well they are not showing their willingness to invest because the lack of awareness. A dependency trend prevails across rural communities that Govt must bear all expenses. In this existing scenario with an objective to empower community, MISSION organises massive awareness campaigns through wall painting, innovative posters displays and meetings across the operational areas. Support District and block administration to prepare the list of households and motivate them for their beneficiary contribution to avail the schemes.
Sensitized the local PRI and vendors to give priority to hard-core poor families and women headed families and families belongs to physically and mentally challenged persons. It has learnt from our study that women can play a vital role on behavioral changes in communities in relation to hygiene and sanitation. Create women forum by empowering women SHG to take the decision at community to expand the campaign.
MISSION incorporates the water and sanitation issues with its domain called ‘Growing up Healthy ’. MISSION makes its approach different by involving children and women to change the behavior of community. Our experiences witnessed that the use of sensible tools that change the behavior of community towards their unhealthy conventional practices. This approach impact zero open defecation in two villages and expecting more villages will be free from open defecation. Involvement of school going children in addressing this issue also easily unites communities to overcome barriers of social barriers of social exclusion.
Water and sanitation program is also ventures to livelihood programs. MISSION has also encouraged and supported unemployed youth to establish social enterprises on water and sanitation sector to scale up the campaign and avail related materials at their doorsteps. To make the program more effective MISSION has also provided mason training to local youth under its skill development program. MISSSION unites local youth clubs and SHGs and organizes series of work camps in a schedule frequency to make the village environment clean and hygienic.
The programme has had a positive impact on the quality of life of all participating villages, through reduction of water-borne diseases and hence, a marked improvement in the health situation. Due to the importance given to personal hygiene, people have cleaner habits and are more aware of their responsibility in keeping not only themselves, but also their village clean. Studies have shown an 80% reduction in the incidence of water-borne diseases in these villages and expenses on health is reducing.
e-Vidyala Recognizing the need and future prospectus of ICT, MISSION involved with e-Vidyalaya ( ICT @ Schools ) program with the partnership of School & Mass Education Department, Govt. of Odisha. This program has implemented by OKCL and MISSION has awarded for monitoring of the project across the Dhenkanal District. 140 Govt. High Schools in 8 blocks of Dhenkanal covered under this project.
Digital literacy Govt. of India's 'National Digital Literacy Mission’ (NDLM) scheme is to provide digital literacy to every Indian. Making one person in every family digitally literate is one of the integral components of the Prime Minister’s vision of “Digital India”.
The objective of this program is to impart IT training to 52.5 lakh persons, including Anganwadi, ASHA workers and authorised ration dealers in all the States/UTs across the country so that the non-IT literate citizens are trained to become IT literate. This program envisages enabling people to actively and effectively participate in the democratic and developmental process and enhance their livelihood.
MISSION awarded this program by Ministry of IT, Govt. of India. Under this program, 72 candidates trained for 20 hours each. All beneficiaries were from Dhenkanal. After training, all candidates assessed on line by the CSC and awarded with certificates.
E-ShaktiIt is a project under which, the social and financial data of the Self Help Groups and their members in the selected districts are digitized. Digitization brings all the SHGs on to the technology platform and into the fold of Financial Inclusion, thereby helping them access wider range of financial services. This helps bankers in client appraisal and credit dispensation. Stakeholders SHG members, Self Help Promoting Institutions (SHPIs), Non-Governmental Organisations (NGOs), Banks, Government Agencies like SLRMs, NRLM, NABARD etc. At a later stage, Credit Information Companies may also be brought on board.
MISSION observes “Banamahotshab”and undertakes plantation programs. Organization encourages forest fringe community to follow echo-harvesting methods for collection of non-timber forest products to protect the forest. Promote forest protection committees to sustain the village forests. Play a vital role in coordination among community, PRI and forest department officials.
MISSION believes on the thought that unless devolution of power of PRI put in practice, socio economic development of rural people will not be possible. Organisation imparts series of sensitization training to empower PRIs. The effect of our empowerment process is significant number of women leaders come forward and contest in Panchayat elections. People attendances increased in Gram sabha and Palli sabha. MISSION assists panchayat to facilitate micro plan with maximum participation of villagers where people make their plan with propose budget according to their prioritize needs. Provides technical assistance to GPs by ensuring participation of govt department’s staff and make the micro plan more effective.